Flightcase 2018

 

Flightcase

Solving design problems at the other side of the world

Design Challenge

Flight Case aims to offer Dutch students the possibility to experience a foreign country, In my case Brazil, on a business as well as on a cultural level.  28 selected master students teamed up with international companies to create dynamic and innovative solutions for challenging design questions in the summer of 2018.

 

  • In the Netherlands the design cases were prepared by performing company analyses as well as analyses of the (cultural) context of the challenge.

    In the Netherlands the design cases were prepared by performing company analyses as well as analyses of the (cultural) context of the challenge.

  • At the end of each case a presentation was given to the stakeholders by each team, showing their created design solutions.

    At the end of each case a presentation was given to the stakeholders by each team, showing their created design solutions.

  • Testing interactive prototypes during a 4-day case for Klabin’s future experience room.

    Testing interactive prototypes during a 4-day case for Klabin’s future experience room.

  • The entire team celebrating the end of the 4-day Klabin case together with the company.

    The entire team celebrating the end of the 4-day Klabin case together with the company.

  • Flightcase is not only about business, as there is time to explore the culture, make friends and have fun!

    Flightcase is not only about business, as there is time to explore the culture, make friends and have fun!

  • Flightcase is not only about business, as there is time to explore the culture, make friends and have fun!

    Flightcase is not only about business, as there is time to explore the culture, make friends and have fun!

Project Outcome

Flight case 2018 involved 5 different companies (Mondelez, Klabin, OLX, Itau and Tigre), all with widely diverse design problems. While Mondelez was focused on creating new business opportunities for Tang and Oreo, Tigre wanted a total redesign of their water tank. Each case required different amounts of preparation in The Netherlands in order to understand the context of the problem. In Brazil the projects would continue, ending with a final presentation for the companies. For every project existed different teams, in order to create the right balance between designers.

In all design cases my personal focus was always on the way people would interact with the product or service, in order to create the most positive impact.

Aquired skills in

Cross-Cultural design / Contextmapping / Strategic Business Design / International Presentation / Service Design

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