In-house Design Team Unilever

 

Inhouse Design Team Unilever

Creating a unique soft serve experience for families at home

Design Challenge

For my internship at Unilever our design team was asked to solve the following challenge: “Design a product that enables families to enjoy soft serve ice cream inside of their home.”

  • To understand the current soft serve experience, field work was done at different soft serve establishments. The total experience was documented and observations and interviews let to new insights.

    To understand the current soft serve experience, field work was done at different soft serve establishments. The total experience was documented and observations and interviews let to new insights.

  • In house design meant our very own design studio inside of Unilever Vlaardingen. This is were we would have daily SCRUM meetings as well as desk research and prototyping.

    In house design meant our very own design studio inside of Unilever Vlaardingen. This is were we would have daily SCRUM meetings as well as desk research and prototyping.

  • In order to understand the target groups needs and values within the context we organized a generative session revolving around treats and deserts (ice cream). Families were asked to make collages about their eating habits, make deserts together and to create the ice cream machine of the future.

    In order to understand the target groups needs and values within the context we organized a generative session revolving around treats and deserts (ice cream). Families were asked to make collages about their eating habits, make deserts together and to create the ice cream machine of the future.

  • In order to understand the target groups needs and values within the context we organized a generative session revolving around treats and deserts (ice cream). Families were asked to make collages about their eating habits, make deserts together and to create the ice cream machine of the future.

    In order to understand the target groups needs and values within the context we organized a generative session revolving around treats and deserts (ice cream). Families were asked to make collages about their eating habits, make deserts together and to create the ice cream machine of the future.

  • In order to understand the target groups needs and values within the context we organized a generative session revolving around treats and deserts (ice cream). Families were asked to make collages about their eating habits, make deserts together and to create the ice cream machine of the future.

    In order to understand the target groups needs and values within the context we organized a generative session revolving around treats and deserts (ice cream). Families were asked to make collages about their eating habits, make deserts together and to create the ice cream machine of the future.

  • In order to understand the target groups needs and values within the context we organized a generative session revolving around treats and deserts (ice cream). Families were asked to make collages about their eating habits, make deserts together and to create the ice cream machine of the future.

    In order to understand the target groups needs and values within the context we organized a generative session revolving around treats and deserts (ice cream). Families were asked to make collages about their eating habits, make deserts together and to create the ice cream machine of the future.

  • A sensitizing booklet was handed out a week before the generative session, to get participants thinking about their ice cream experiences.

    A sensitizing booklet was handed out a week before the generative session, to get participants thinking about their ice cream experiences.

  • Quotes from the session were gathered, interpreted and clustered in order to find the deeper values of our target group.

    Quotes from the session were gathered, interpreted and clustered in order to find the deeper values of our target group.

  • The conceptualization phase kicked of with a massive team brainwriting session.

    The conceptualization phase kicked of with a massive team brainwriting session.

  • During Conceptualization, many different ideas were tested hands-on.

    During Conceptualization, many different ideas were tested hands-on.

  • This project is special to me because of the amazing combination of team members, all contributing in their own style and specialty to create a fantastic end product.

    This project is special to me because of the amazing combination of team members, all contributing in their own style and specialty to create a fantastic end product.

Project Outcome

From the start of the project Studio Bokeh (me and 4 other master students) started by fully exploring and redefining the initial design challenge which resulted in a new vision: “provide families with a feel-good off-the-shelf soft serve experience for in-home use, which creates playful and memorable moments by enabling them to shape unique ice-creams together.” The project included elaborate context mapping and research on both the company as well as the target group. A creative session was organized with real users to understand the values of parents and children. many hands-on experiences with ice cream and its capabilities eventually led to the final design, which was presented to the company after 6 months of collaboration.

 

The project was positively received and was rewarded with a 9/10 from the TU-Delft. The entire project rights and final product proposal are owned by Unilever and are therefore confidential.

Aquired skills in

Inhouse Design / Business & Marketing / Creative facilitation / Food Design / Design for Experience / SCRUM / Agile working

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